// You Can Now //
My submission for YCN 2019.
This was my outcome for the Oliver Bonas x Fedrigoni brief to create packaging design using Fedrigoni papers, for Oliver Bonas candles.
The 'Self Love Club' is a set of candles inspired by women's bodies
based on common insecurities, to show that these marks we carry on our
bodies are powerful and beautiful and we need to learn to love ourselves. The
marks I chose to capture are: cellulite, stretchmarks, acne and body hair.
based on common insecurities, to show that these marks we carry on our
bodies are powerful and beautiful and we need to learn to love ourselves. The
marks I chose to capture are: cellulite, stretchmarks, acne and body hair.
These candles will encourage self love, self growth and most importantly, self care.
I chose this theme as I feel that it fits well with the target market, as most women
mid-20s to mid-40s have experienced being unhappy with their bodies. This also
ties in well with the ‘high value on health, happiness and well-being’ aspect of the
target market as it promotes self love and self growth.
I chose this theme as I feel that it fits well with the target market, as most women
mid-20s to mid-40s have experienced being unhappy with their bodies. This also
ties in well with the ‘high value on health, happiness and well-being’ aspect of the
target market as it promotes self love and self growth.
